Happy Heart
A healthcare education startup that is focused on heart health for everyone by providing first-aid training to corporate and non-profit organizations in a unique and comprehensive method.
The Challenge
The client wanted to establish their presence in the marketplace. They are brand new in the organization-training market, so providing factual and effective training is their main goal. They need a brand presence that represents being knowledgeable, trustworthy, and friendly.
Scope
Logo Design
Visual Identity Guide
Branded Collateral Design
In order to achieve market awareness, Happy Heart needed a comprehensive brand visual identity that would be easy to understand and implement.
Mission
Brand Keywords
Responsive Logos
Typography
Color palette
Usage
Design decision
We want to emphasize Happy Heart’s simplistic approach to healthcare education and make Happy Heart’s identity easily recognizable. We designed the mark by using a minimalistic yet playful stroke with a rounded cap to make the logomark match Happy Heart’s core values of friendliness and approachability.
Turning the fresh design into their marketing assets!
James - Owner of Happy Heart